Showing posts with label Red Ball Jets. Show all posts
Showing posts with label Red Ball Jets. Show all posts

Saturday, November 7, 2009

Let's Go To The Shoe Store! I Want To Look At The Bones In My Feet!



Now that we are on the subject of shoes, in order to get the proper fit for your Red Ball Jets, it was necessary to stick your feet in the X-ray machine. How cool was that? It was better than an all day sucker and bubble gum! Sticking your feet in the machine, looking at the yellow greenish images of your bones, and wiggling your toes!
These machines were call fluoroscopes. They were on the cutting edge of technology. What a perfect way for the shoe salesman to give kids the best fit. According to one manufacturer, "The machine proved to be a valuable ally of the retailer. It enabled him to demonstrate the correctness of his fit and impress his customers."
These devices were in the stores from the 1930's and well into the late 1950's, which were the peak of popularity. At least 10,000 stores in the United States had them.
Then the concerns of radiation grew. Some of the boxes were not tight and radiation leaked out into the surrounding area. What about our feet? Good grief!
In 1957, Pennsylvania was the first state to ban these machines. By the mid 1960's, they were history.

Monday, November 2, 2009

Run A Little Faster! Jump A Little Higher! Red Ball Jets!



Produced in 1951-1971, Red Ball Jets were the only sneakers to have. There really wasn't much choice back then.
Open the box and the smell of pungent rubber would smack you right in the face. It was almost a crime to put them on your feet, but you just couldn't wait!
The advertisements convinced children that they could actually run a little faster and jump a little higher. It was true. I was sure there was "flubber" somewhere in the shoe.
Uniroyal bought the rights to these shoes in 1971, but never produced any more after that.
Another good thing comes to an end.